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Inflation and the Indie author

Effective June 20th, Amazon raised the prices for print versions of their self-published authors.  I'm sure many authors are also looking at raising their e-book prices simply because everything else has gone up.

Inflation poses a unique problem for people who don't have major publicity behind them.  Such folks can charge a premium for their work.  Lesser lights, on the other hand, rely on a lower cost to help entice readers.  While inflation is distributed across the board in the book market, people still have a sense of what is expensive and what is not, and there can be a disconnect when prices rise as sharply as they have done over the last couple of years.

I supposed that – had I been market-savvy and seen it coming, I could have announced a big sale before the price hike.  I may do that anyway, offering "retro" prices over a big weekend.

The fact remains that when everything gets more expensive, that includes books.

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